The bridge between what exists and what needs to happen.
Strategic GTM consulting for early-stage health tech companies — marketing, BD, and partnerships working as one connected function instead of three disparate ones.
You don't have a marketing problem or a BD problem. You have a coherence problem.
The functions exist — there's usually someone in sales, maybe someone in marketing, maybe a partnerships lead — but they operate in parallel rather than in concert. What's missing isn't more headcount. It's someone who can see across all of them and make the whole thing hold together.
You have a real product and real traction. The revenue motion isn't cohesive yet. You might be the founder or CEO — someone who can feel that the pieces aren't adding up — and want a partner who's been inside all of these functions before.
Helping Seed through Series B health tech companies ready to grow.
Let’s Build Something That Holds Together
Marketing, BD, and partnerships as connected functions — not separate services.
Signal & Frame provides the strategic orchestration layer that makes revenue-driving teams actually drive revenue. Every engagement produces a Revenue Blueprint — a living operational system your team can access and build on, not a strategy deck that gets stale.
Early Results
For a recent client, we clarified the offering, streamlined the case studies on their site, and rebuilt the inbound lead form. Conversion-focused work drove new inbound leads directly attributed to the changes within weeks.
Several ways to work together, depending on where you are.
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A focused engagement that creates clarity about your revenue motion — whether we're assessing what exists or designing it from scratch. Delivers the Blueprint architecture: the structured foundation your team will operate from.
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An embedded execution partnership. The Blueprint gets populated and operationalized — someone inside the work, building your revenue motion across one or two priority workstreams with visibility into the full picture.
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Fractional GTM leadership. Senior strategic ownership of your go-to-market motion — marketing, BD, partnerships — with executive-level accountability and team enablement.
Christine Minott, Founder
I've spent 13+ years inside health tech — Amwell, Kyruus, League, Ada Health — working across BD, B2B marketing, client marketing, strategic partnerships, and commercial operations.
I've been in every room and I speak every function's language. That cross-functional fluency is the whole point: I'm not a specialist optimizing one piece, and I'm not a generalist advising without doing.